7/7/2023 0 Comments Contagious de jonah berger![]() The content of the book "Contagious" is intended for anyone who wants to make their products or ideas contagious, and for anyone who wants to understand how certain topics become so popular and not others. Jonah Berger is a PhD in marketing and a professor at the University of Pennsylvania.īeing a specialist in social influence, marketing word of mouth and viral marketing, he has advised some of the largest companies in the world, such as Apple and Google. This comes from a combination of intelligent planning and competent execution. The author Jonah Berger argues that the reason some products and ideas are very popular, is far from lucky. "Contagious: Why Things Catch On" (2013) examines what makes a product, idea, or behavior likely viralized, be shared by many people. The solutions he offers go beyond social networking, using Facebook, Twitter and Tumblr as tools to make your product a subject that everyone wants to discuss.Īre you curious? Follow this article to understand the author's ideas! About the book "Contagious" In the book "Contagious", marketing expert Jonah Berger explains why some subjects are scattered around the world while others are ignored. Your challenge is to get what you offer on the tip of people's tongue. People rely more on the opinions of their friends and acquaintances than on paid promotions. ![]() If you want your product or service to be the most talked about topic in the city - or even the Internet - do not just rely on advertising. ![]()
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